Proof That You Are Burning Money On Facebook And Instagram

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DONE-FOR-YOU GROWTH FOR INDEPENDENT RESTAURANTS

Fill Your Dining Room With Regulars And New Faces Without Ever Touching an Ad, an App, or a Confusing Setting.

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Grant access once. We run everything. Zero work for you or your staff.

Real Restaurants. Real Results.

A few examples of our reputation system in action.

Azul Tacos, Charlotte NC

13x increase in Google Reviews in their first 90 days
Helped take them from a 4.5 to a 4.7 on Google in their first month running this system.

Madfish, St. Pete FL

4x increase in Google Reviews in their first month.

We've been growing restaurants for years.

From single-location independents to multi-location operators, we’ve helped restaurants grow revenue, reviews, and local visibility with a broader marketing system.

Buffalo Eatz, Charlotte NC

From $120,000/month to $232,000/month in under 1 year, and a second location opened in June 2025 to keep up with demand.

Bites & Pints, Greensboro

$70K/month to $88K/month in their first two months working with us. A ~26% increase in revenue in 120 days.

Azul Tacos, Charlotte NC

27% increase in revenue in the first 60 days.

Real Restaurants. Real Results.

These are actual clients using the same system you'd get.

Buffalo Eatz, Charlotte NC

From $120,000/month to $232,000/month in under 1 year, and a second location opened in June 2025 to keep up with the new demand.

Bites & Pints, Greensboro

$70K/month to $84K/month in their first two months working with us. A 19.4% increase in revenue in 60 days.

Azul Tacos, Charlotte NC

"Since working with Gabriel and the ROI team, our numbers have increased considerably. We also asked Gabriel to focus more on reaching the Hispanic community, and we’ve seen a significant increase in Hispanic customers coming into the restaurant." PLUS a 6x increase in Google Reviews and from a 4.5 to a 4.8 on Google - Their first month running this system.

Tha Caddy Shack, Nashville TN

"We had a significant increase in different types of customers. We're in a real low-income area, but there's a lot of business buildings around us too, and people from those buildings started coming in who never had before. They were like 'we didn't know this was even here'. The first weekend, we killed it in wing sales." - Their 1st week running this system.

You didn't open a restaurant to become a marketer.

And yet... Here you are.

There's "the Google thing" you've been meaning to fix for six months. The reviews that haven't budged since February. The nephew who keeps telling you to "get on TikTok." The agency that took your money and handed you a report you couldn't understand.

Yeah…

Restaurant marketing is a confusing, frustrating, bloated nightmare

It makes you think…

Is there even an effective way to fill a restaurant?

There is. And it took us over a year to figure it out.

I’m Gabe. From Asheville NC, and I spent a year doing restaurant marketing the hard way.

You’ve probably tried a lot of these as well:

Filming social media content in house

Editing “trendy” videos

Running “FREE appetizer” campaigns

Loyalty systems

Email/SMS marketing

Yelp ads

Radio ads

Mailers

Billboards

ALL OF IT

So much extra work

So expensive

So complicated

For barely any actual growth in sales.

But then I had a realization…

Something so simple that I wanted to kick myself.

And it comes down to two concepts:

Word of mouth, and reviews.

I had stumbled across a clip from mega-marketer Alex Hormozi talking to a restaurant owner trying to scale from 25 million to 100 million per year

His answer completely changed how I thought about restaurant marketing:

“Most people find restaurants through word of mouth, and reviews. It’s like 90% those two sources.”

🤯

It all made sense.

It was almost too simple.

I mean, think about it

When you go to a restaurant, it’s either because a friend/brother/mom/grandpa said “This place is really good, you should try it out!”

You look up “_____ near me” on Google, look at some reviews, and go in.

Don’t you agree?

I mean... When was the last time you saw an instagram/facebook ad for a restaurant and actually went in?

Seriously… Think about it.

For me, and almost everyone I ask, the answer is… Never.

So…

We went back to the drawing board with two things in mind.

Word of mouth and reviews.

How do you tackle word of mouth?

By getting more people in the door to taste your amazing food and tell everyone they know about it.

How do you tackle reviews?

By giving more customers a chance to tell you how much they love your food and maximizing the effectiveness of each new review.

We cut out EVERYTHING that didn’t attack those two things.

No BOGO’s

No discounts

No “branding”

No “icing on the cake”

Everything was geared towards getting more customers in the door.

And where do most of your customers find you?

Google.

Before you stop reading, the results we’ve gotten restaurants with this system are almost unbelievable.

A lot of people are (and a lot of our clients were) skeptical about running Google Ads…

Give me 30 more seconds to show you why we’re the best at it.

Think about this…

Customers that are searching on Google are hungry NOW.

Customers that are doom-scrolling on Instagram are... DOOM-SCROLLING!

Both platforms can get a customer to walk in your restaurant

But one customer will be 5 times more expensive…

Targeting HUNGRY customers gets you more juice for the squeeze in marketing spend.

It costs less to get their business when they are already looking for food.

And as an independent restaurant with tight margins… every marketing dollar needs to count.

This brings us to the question that actually matters…

Okay… but what am I getting back for my money?

Restaurants are FAMOUS for having un-trackable marketing.

This is a feature of the restaurant industry, not a bug.

So when it comes to marketing on Google…

You kind of have to look at the bottom line sales, see an obvious boost in revenue, and trust what Google Ads has been doing for small businesses for decades (yes, 26 years).

BUT, there is a benchmark stat:

The average return on investment for restaurant Google Ads is 3-5x

Put $1,000 in, and the benchmark says $3,000 - $5,000 back.

Cool.

The “average” American is obese.

We don’t particularly care what the “average” restaurant does.

We care what YOUR restaurant does.

We don’t set up “average” campaigns

The “average” cost per click for restaurant google ads is $2.05

Across all of our client accounts, our average cost per click is $0.38.

That’s over 5x cheaper.

Again, cool!

But you can’t deposit clicks into a bank account.

3-5x sounds nice…

Cheap clicks sound cool…

But…

Show me a restaurant where this actually worked.

Azul Tacos & Beer

On the west side of Charlotte, North Carolina

Anthony, the owner, already had a strong restaurant.

But there was one problem he specifically cared about:

Azul had lost a lot of its Hispanic customer base.

He wanted those customers back.

And he was skeptical that Google Ads / reviews were really going to be the things that did it.

Fair.

That’s exactly why there was no long contract or giant upfront commitment.

Here’s an actual text from Anthony describing what it's like working with us:

Then we built the campaign around what people in Charlotte were actually searching, including Spanish/Hispanic-intent searches that most generic campaigns would completely ignore.

And within the first month, Anthony started noticing something inside the restaurant.

More Hispanic customers were coming in again.

Then the sales numbers came in.

Revenue was up 27% from the month before.

And while that was happening, Google reviews accelerated by 6x.

Since we gave more customers a chance to speak their mind, and the majority of customers love the food, the ratio of good to bad reviews is much more in favor of good reviews.

This bumped their rating from a 4.5 to a 4.7 in one month.

Our reputation management even boosted their organic Google ranking

An extra $43,000 in new business in the first 30 days.

Azul went from “I didn’t even know you guys were here” to bringing in new faces, stacking reviews, and becoming much more visible in their local market in one month.

And before we ever asked him for referrals, he started sending other restaurant owners our way.

That’s about as good a signal of trust as you can ask for.

I know what you’re thinking…

“Okay, Azul looks insane. But maybe they were just a freak accident…”

What about everyone else?

Buffalo Eatz (also in Charlotte NC)

They were doing $125,000/month last year in July

In May of 2026, they did $232,000 and opened a new location on S Tryon St.

Bites & Pints, Greensboro NC

In their first 60 days, their monthly revenue went from 70K to 84K

19.4% increase in two months.

Tha Caddy Shack, Nashville Tennessee

After their first week, I had a call with Don, the owner.

I asked how things went in the restaurant, and this is what he said:

"We had a significant increase in different types of customers. We're in a real low-income area, but there's a lot of business buildings around us too, and people from those buildings started coming in who never had before. They were like 'we didn't know this was even here'. The first weekend, we killed it in wing sales."

Now we’re getting somewhere!

"So tell me..."

What are you actually doing every month?

The first week, we set everything up.

After that, we manage the campaign, manage the reviews, cut wasted spend, double down on the searches bringing in customers, and adjust based on what’s actually happening inside the restaurant.

No vague monthly reports.

We check in every week, you can text us whenever, and we handle the marketing in the background while you run the restaurant.

“Okay, but…”

Why can’t I just do this myself?

You can!

You can also change your own oil.

But this takes us back to the first thing we talked about

You didn’t start a restaurant to be a marketer.

So instead of spending months learning Google Ads or hiring some kid fresh out of college to be a full time marketer for $50,000 a year with employee benefits, micro management, no experience with other restaurants, PTO, etc…

You have us

For a fraction of the price

With a proven system and data from multiple restaurants in different markets

Handling the “heartbeat” of your marketing (word of mouth and reviews)

While you have the extra time freed up to:

Hire and fire

Keep good employees from quitting

Cover call-outs

Build the schedule

Handle payroll

Keep food costs from creeping up

Deal with vendors and price increases

Manage inventory and waste

Handle equipment breaking

Put out customer fires

Keep service consistent

Keep margins from getting squeezed

Train staff

Get your name out in the community

Hell, even just spend more time with your family and friends.

So you might be thinking

“Fair enough. If you guys handle it instead…”

How much of this shit do I have to do?

Absolutely nothing

Well, maybe a 5 minute call in the first week to give us access :)

But other than that, this is ZERO work for you or your staff.

There’s no weird pushy scripts you have to ask your staff to say

There’s no hours of filming content that gets 13 likes and 1 comment from your mom

There’s no confusing settings or apps to mess with

Everything is done for you in the background, and we update you every week with results.

“That all sounds great, but…”

How do I know this will work for MY restaurant?

You don’t.

Which is exactly why we test it first.

For every new client, we run a 7-day, $100 test campaign for your restaurant to show you real results, and real data before you ever make a decision.

We don’t make money on these tests.

That’s not the point.

The point is to earn your trust.

So…

What does it cost after the test?

$497/month.

Plus whatever you choose to spend directly with Google.

That’s it.

And there’s a reason it’s that cheap...

We spent a year cutting shit OUT

No monthly content shoots

No giant social media package

No bloated dashboard you’ll never open

No 14 different “marketing services” thrown into a proposal to justify a $2,000 “management fee”

We kept the handful of things we believe actually matter most

Which means you don’t need to make Restaurant ROI some giant expense on your P&L

It should be something you can comfortably keep running through the busy months and the slow ones

“Okay. $497. No work for me. I get to test it first. So…”

What’s the catch?

There is one.

We cannot make people like your restaurant.

If the food sucks…

If everybody leaves pissed off…

If your Google reviews are telling the truth and the truth is ugly…

More customers walking through the door might actually make your problem worse.

Restaurant ROI only works when the product is already good.

When customers already love you.

When the problem isn’t “How do we make this place worth visiting?”

It’s:

“How do we get more people to discover it?”

So, if you’re wondering...

You’ll probably be a great fit if…

People genuinely like your product.

You want more people in your area to know you exist.

You want someone else handling the marketing.

You’re willing to invest money to grow.

You care about building a stronger restaurant long term.

And if you just read that thinking…

“Yeah. That’s literally us.”

Then there’s really only one thing left to picture.

What happens when this actually works?

More people in your area know your name.

More new customers walk through the door every week.

More of those customers leave great reviews.

Your rating gets harder and harder for competitors to touch.

Those customers tell friends

Those friends become customers

And little by little, your restaurant stops being the place people should know about…

and becomes the place everybody does

You’re not fucking around with ads every Tuesday

You’re not wondering what to post

You’re not paying somebody $2,000 a month to send you a PDF

The system just runs in the background while you run the restaurant

And the alternative is pretty simple.

Six months from now, you can still have the same great food, the same loyal customers…

and the same people five minutes away who still don’t know you exist.

Or you can spend one week and a hundred bucks finding out how much untapped demand is actually sitting around your restaurant.

Six months from now, you’ll either be glad you tested it…

or still wondering what could’ve happened.

So there’s really only one question left:

Are you ready to stop being the best-kept secret in town?

We only take on restaurants we know we can help, so the first step is a quick look to see if you're a fit.

See if you qualify

FAQ

Questions you're probably already thinking.

What other restaurant owners asked before working with us:

How do you generate more reviews?

We install a simple system that helps more of your real customers leave reviews without your staff constantly asking or you running complicated follow-up campaigns.

Are these fake/paid reviews?

No 🤣 Every review comes from a real customer. We do not buy reviews, create fake accounts, or manipulate ratings.

We already have a good Google rating. Why do we need this?

Your rating is only one piece. Google ranks you on # of reviews, your rating, how detailed the reviews are, and weighs most heavily on how recent they are.

We already get reviews naturally. Isn’t that enough?

Maybe. The question is whether you’re getting them fast enough to stay ahead of (and be less "risky") than the restaurants around you.

What happens when someone leaves a bad review?

We handle it quickly and professionally so the customer feels heard and your restaurant still looks reasonable to everyone reading it. If it's especially concerning, we get in touch with you to get the context of what really happened. That way we can craft an elegant response that shows viewers that you know how to stand up for yourself.

Can you remove bad reviews?

If a review appears to break Google’s rules, we will report and escalate it. Google makes the final decision, so we never promise removals (but we try our absolute best).

Why does this need to be managed every month?

Because your reputation never stops changing. New reviews come in, competitors keep growing, and problems can show up at any time. If you're busy and miss a 1 star review from a local guide, that can sit on your "relevant" page getting seen hundreds of times and potentially giving customers a reason to go to your competitor.

We already do social media and marketing. Why would we need this?

Where does someone go after seeing you on social media? GOOGLE! :) Attention and trust are different. Marketing can get someone interested. Your Google reputation helps them decide whether to actually choose you.